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Rochel E
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Member since May 1, 2020

Customer Retention Copywriter | Tapping into Goldmines: Current Customer Bases

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Marketing can feel like a bottomless pit. Whether you’re spending on targeted ad creation, out-of-the-box campaign strategies, or filing sharp, new angles for your salespeople- marketing is expensive. Time-consuming. And never-ending.

But.

What if you had a system in place that automatically generated new sales?
What if customers came to you, offering you their money?
What if you could leverage this revenue stream on a regular basis, for a fraction of the cost?

What if you could tap into the gold mine that you’re sitting on- your current customer base?

Sounds too good to be true? Facts say otherwise.

The truth is that:->
Getting a new customer can cost you 5 times more than keeping one.
-> If you increase customer retention by just an itty, bitty, little number like 5%, you can increase profits anywhere from 25% to 95%.
-> You have a 60-70% chance of selling to an existing customer. (Your chances of picking up a new customer are 5-20%. Slim pickings.)

Giving your current customer base some much-needed attention means:
A- Your expenses go down.
B- Your income goes up.
C- Your ego gets some serious stroking.

With 15 years of copywriting experience, I help businesses build marketing systems that automatically generate sales from current customer bases. Long term retention is cultivated by deep-diving into customers’ wants and needs and engaging with friendly, human-speak.

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